![]() “Technologies are finding places in our education, in our medicine, in our entertainment, in our politics, and how we war and how we work.”Īs for how he plans to protect his own likeness, Reeves explained that a contract clause he’s been using for years prevents his digital performances from being manipulated without his explicit permission. There’s so much ‘data’ on behaviors now,” he continued. ![]() “They’re having such cultural, sociological impacts, and the species is being studied. The John Wick star said he’s interested in seeing “how humans deal with these technologies” like AI chat bots and deepfake tech. ![]() “They’re actively seeking a way around you, because artists are tricky. “The people who are paying you for your art would rather not pay you,” he said about threat of AI to human labor. Reeves, who at one point in the interview called the metaverse, sensorium, spectacle and “a system of control and manipulation,” noted that with much of this new tech, “there’s a corporatocracy behind it that’s looking to control those things.” “If you go into deepfake land, it has none of your points of view.” When you give a performance in a film, you know you’re going to be edited, but you’re participating in that,” he said. “What’s frustrating about that is you lose your agency. A rep for the company also explained that its involvement with the actor was set up through his reps at CAA for ad campaigns in 2021 but that all future work will be dependent on Willis.įor Reeves, another company being able to control an artist’s likeness or material is “scary.” ![]() Deepcake, which claims to provide A-list actors with the ability to include their likeness in marketing campaigns without having to physically appear for it, told The Hollywood Reporter that Willis is the sole owner of his digital-likeness rights, which cannot be sold. It’s an issue actor Bruce Willis found himself at the center of when the tech was used by Deepcake to create a “digital twin” of the actor for a commercial for mobile phone carrier MegaFon that aired in Russia.Īt the time, a rep for the actor denied Willis had sold the rights to his digital likeness. He also touched on his hesitation around the artificial intelligence space and, talking about the impact of things like ChatGPT, opened up on his position on the rise in deepfake technology. ![]()
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